A Plant by Any Name is Not the Same

The 2011 California Spring Trials generated an amazing array of plant varieties, as well as a number of creative and catchy trademarks. One dominant theme at all of the trial sites was that more companies are using trademarks to help their products stand out from the pack. However, it was also clear that there’s a wide range of ways companies are using trademarks.

http://www.ballpublishing.com/GrowerTalks/ViewArticle.aspx?articleid=18557

 

This entry was posted in Publications. Bookmark the permalink.